What exactly does Cradle-to-Cradle® certification mean? And what criteria did your print shop have to fulfil to obtain this certification?
The expression “Cradle-to-Cradle” stands for the concept of an endless cycle, where every material returns to its roots again. On the one hand, products certified according to Cradle-to-Cradle® must be recyclable and compostable. In our case, all paper fibres used in the packaging can be reused again for new packaging materials. On the other hand, the product – or at least some of its leftovers – can be disposed of in a safe way. For example, the wastewater after washing the paper fibres does not contain any toxics at all and can be released into the environment. That is why our products must be safe for biological cycles.
For the GOLD standard, no substances may be used that are harmful to humans, animals, or nature in any way. These are substances that are carcinogenic, mutagenic, or toxic to reproduction, but also all other substances of concern. Developing products that fulfil all these requirements was a big challenge, especially because every single raw material must be checked. But by now, we have found our recipe and can cover almost every packaging request. This also includes fancy communication materials such as printed gift boxes. But our main products are cards, business cards, leaflets, brochures, reports, books, hangtags, and packaging.